As a first time earner and smartphone buyer, my aspirations become slightly different. I go a step ahead in life from using a second hand phone to my own one. I want to stand out in my circle, gang or colleagues. I want to be special in my own way. 

And I want to buy one for me; I look at all the possible options available for me.

When I think of a smartphone, I think of many things.

When it comes to speed, I will think about whether this phone navigates, streams, loads and performs like the way I want.

When it comes to the design and look of it, I will think whether this phone expresses my attitude, grace and personality like the way I want.

And the wish list goes on.

So ‘just like you’ is all about representing our smartphone as the phone that our target audience can think of.

And what ‘just like you’ does is, it connects to our target audience in a way he\she can relate to.